Albert Einstein is quoted as saying, “not everything that can be counted counts and not everything that counts can be counted.” And this is so true when it comes to implementing an effective online video strategy.
In this solo episode, we will talk about the five types of metrics that you need to pay attention to in your video strategy. With all the data available to us through online marketing, I will show you which metrics matter the most for each strategic video and how these metrics align to the desired goal for each video to better measure results.
In this episode we cover:
- 5 Buckets of Metrics: Reach, Engagement, Conversion, Retention and Audience.
- Definition of each metric.
- Discussion of main metric or metrics to measure for each bucket.
- Next episode: unpacking how to understand which metrics bucket to pay attention to at different stages of your video funnel.