The 7-Minute Video Marketing Plan for Business

Creating a video marketing strategy for a business, shouldn’t be complicated, but it should be necessary. You see, without a video strategy, you could be investing time, effort, and budget into creating the wrong videos for the wrong audience and using them in the wrong way. And that’s not good for any. So, let’s make […]

How to Embed Video in Email (ConvertKit Tutorial)

The number one goal when sending a broadcast email to your email list is attention. If you get your subject line right, you get attention, get the content of your email right, attention. And to really get attention in your email, that’s where I recommend using video. In this quick tip article, I’m going to […]

How to Clarify Your Brand Marketing Message: The 1-4-1 Method

Have you ever been in one of those awkward situations at a business networking event perhaps where someone comes up to you and says, “So, what do you do?” Do you have an answer? Is it clear, do you scramble around to try and find the words and explain the complexity of what you do […]

How to Write a Good Youtube Description (2021)

When it comes to YouTube optimization, one of the things that I see most commonly underutilised is the YouTube descriptions. But how important are YouTube descriptions now anyway, and how can we maximize that space in order to set up our videos for maximum success? When it comes to YouTube optimization, you probably already understand […]

7 Stages for Compelling Brand Story Video

7 Stages for Compelling BRAND STORY VIDEO

Storytelling, it can be a bit of a buzzword when it comes to marketing, but when it comes to video marketing, telling a brand story in the right way is a very powerful tool to have in your toolkit. So in this article, I’m going to share with you seven stages to a compelling brand […]

How to Get Video Content Ideas for Business

How to Get VIDEO CONTENT IDEAS for Business

When it comes to doing video marketing for your business, one of the biggest hurdles is actually coming up with effective ideas for video that are going to move the needle for your business. So in this article, I’m going to share with you five super simple ways to come up with effective ideas for […]

Why People Buy: The Psychology of (Video) Marketing

Why People Buy The Psychology of (Video) Marketing

Guess what?! You, and I we don’t simply wake up one morning and decide to buy something. No. Whether we recognise it or not theres a journey we’ve gone on the make that purchase decision and it starts in the brain. In fact, in the subconscious part of our brain. Keep reading as I dive […]

Your Clients Don’t Want Video (Why VIDEO STRATEGY Matters)

Your clients are coming to you to produce them an awesome video, but here’s the thing – they don’t actually want a video, nope, it’s not the video that they want – it’s what the video will do for them that they’re really after, the result that the video will provide for their business. So, […]

YouTube or Vimeo: Where Should I Host My Business Videos?

So, you’ve got your awesome, shiny new videos for your business, and you’re thinking where should I upload my videos? How do I even get them on my website? You might be thinking YouTube or maybe Vidyard or perhaps your website, dude is telling you to host them on the website itself. Well, my friend […]