In this episode of the Engage Video Marketing Podcast, we are diving deep into the strategy behind good video marketing and how we can measure its success.
Phil Nottingham is a marketing strategist who specialises in media transformation and regularly speaks around the world about video strategy, brand marketing and search engine optimization.
An expert in the use of video and creative content to build lasting brands, he has consulted on video strategy for both large and small brands including Red Bull, The Financial Times, Travelex, Tesco, Lidl and Thoughtworks.
Phil currently works as Director of Brand Strategy at the marketing software company, Wistia, where they recently secured the Webby Award for best original series with a documentary about video production, “One, Ten, One Hundred”.
In this episode we cover:
- A short intro to Phil and what he does.
- Where businesses go wrong when it comes to video marketing and properly attributing results for their campaigns.
- How marketers should be measuring the success of their video strategy.
- What the “One, Ten, One Hundred” campaign and experiment is all about.
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