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A Full Funnel Video Framework

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In this episode, I share with you my full funnel video strategy framework which has been a game-changer for our business and the clients we work with. This has been the heart of my online video strategy agency for the last 3 years.

In this episode

  • What is the Full Funnel Video Strategy Framework?
  • Simon Sinek – Start with the Why: Golden Circle Principle
  • The idea of a marketing funnel
  • 4 Main Goals of the customer journey and aligning these stages to the different parts of the funnel
  • The 4 areas/stages to focus on, what it is and your goals for each stage: Awareness Phase – Emotional end, Consideration Phase, Purchase Phase – Rational end, Advocacy Stage
  • 4 Goals: Brand Positioning, Social Engagement, Conversions, Delight
  • Sneak peek on Episode 59 about supercharging your YouTube channel growth with Justin Brown from Primal Video

Links mentioned in the show

Facebook – Online Video Strategy Community

Simon Sinek – Start with the Why

Foundations Video Course – 3 Part Video Series

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