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Have you ever wondered how to consistently create marketing content, develop a stronger professional network and generate a steady flow of ideal leads for your video marketing business, all at the same time?
You have got to listen to what Armando has to share today.
Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. His natural talent and on-screen charisma have left a lasting impression on audiences.
Armando’s versatility as an actor has allowed him to take on a variety of roles, from action-packed thrillers to heartwarming dramas. He brings a level of authenticity and depth to every character he plays, no matter how big or small the role.
But Armando’s talents don’t stop at acting. He’s also a successful entrepreneur, having founded his own production company that’s gained recognition for its fresh and innovative content.
Despite his busy schedule, Armando never forgets his roots in New Orleans. He’s a proud ambassador for the city’s unique culture and heritage, and he uses his platform to give back to the community whenever he can.
Overall, Armando Leduc is a talented and driven individual who has made a name for himself in the entertainment industry through hard work, dedication, and a natural talent for storytelling. Whether he’s in front of or behind the camera, he’s always pushing himself to be the best and leaving audiences wanting more.
In this episode we cover:
- A short intro to Armando and what fires him up right now.
- How his company stays fresh and innovative.
- The aspects of video production and marketing he is focusing on for his clients in 2023.
- A walkthrough on his approach for his clients.
- The key learnings he’s had along the way.
Links mentioned in the show:
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected]
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Transcript of the Interview: ** Note: the following transcript was generated by AI and therefore may contain some errors and omissions.
Ben Amos:
Armando Leduc, welcome to the podcast. It’s awesome to have you join me here today.
Armando Luis Leduc:
Oh, Ben, much appreciated. Thank you for having me, of course. It’s an honor.
Ben Amos:
Yeah, yeah man and we met in San Diego as I was attending social media marketing world and we caught up for an hour. Excellent breakfast with a whole bunch of amazing people with with Angus Nelson And and we had a bit of a conversation there that that kind of sparked a whole bunch of ideas in my in my head
Armando Luis Leduc:
Mm-hmm.
Ben Amos:
That’s that I’ve since taken back and started making some changes here in my production company here in Australia So I had to get you on the show because you know I don’t want to hold things back from my listeners here So I’m excited to dive into this chat with you here today, but before we get into that is Armando Leduc and what led you to your production company Leduc Entertainment?
Armando Luis Leduc:
I’m a storyteller, been a storyteller all my life. I really got into it in 98 when I auditioned for a musical and it was Grease and I got Danny Zuko and I was like, this is what I wanna do for the rest of my life and. um… got into acting and then i really wanted to do films on which in new orleans because it was in two thousand five there was a tax credit here and so all of hollywood was coming here to film and movies knows because the a good stepping stone l a and then i stayed here cuz it’s an amazing place and um… started my production company here uh… doing more you know narrative and fun like comedies and movies. And then I was just like, you know what, I think we could take this concept of creating stories and, you know, bring it into sort of a corporate corporate market. And so we rebranded to Leduc Entertainment in 2016. And, you know, started doing commercials and weddings in the whole nine. And then COVID hit. And that’s when things sort of changed. A friend of mine who I went to high school with runs a huge law firm like a $45 million law firm called Bader Scott. And he’s like, Armando, can you come and shoot some content for me? And I was like, Sure, I didn’t know what content was at the time. Like we knew social media, and he was like, I’m starting a new company, it’s called Eight Figure Firm, and I’m teaching other attorneys how to grow their law firms to eight figures. And I was like, yeah, it sounds amazing. So I came in, shot like 20 videos in one day, and I had to edit it by the next month. And I had an editor that I totally overwhelmed. You know, learned a lot from like just being inundated with videos, you know, but was great, you know, is that he was also mentoring me and he was like, Armando, you have a seven figure business. You just don’t know how to get there. And he was like, you know, you should come and, and I should, I’m going to mentor you. You’re going to have to pay me $2,500 a month. And I’m like, Oh, you’re telling me I’m going to pay you more than I’m paying for my house, you know? And, uh, and he’s like, yeah, but he’s like, the thing is, if you pay for it, you’ll value it, right? And then you’ll take what I’m telling you and you’ll apply it because one of his big things is is the tide, the speed of growth in your business is tied to the speed of implementation.
Ben Amos:
Yeah.
Armando Luis Leduc:
And so if you implement what I’m telling you, then you’ll get there. And like the first month, the first month I worked with him, $30,000 in revenue in like the first month, right? As a result of working with him. Up to that point, I had only hit like maybe 69, $70,000 for the year, you know, since 2016. And all of a sudden, I hit half a million dollars in a year’s time. And I’m like, okay, something is up, right? Like
Ben Amos:
All
Armando Luis Leduc:
this
Ben Amos:
right.
Armando Luis Leduc:
is the way, right? So I. I started doing what they were doing and I the as far as like the attorneys, you know And I’m in this on these mastermind groups with like these seven figure eight figure CEOs and stuff and I’m like learning everything I’m not an attorney and I’m definitely not making that money and I’m just I’m like, okay How can I apply all of the the things that I can apply about business? to my company and grow as a result and we have just grown that mentorship, but also understanding that, you know, organic content marketing on a volume based level is the way right now in order to get like the authority, the credibility and the trust that you need to close deals. So, I think that’s a great question. I think that’s a great question. Right. And so we’ve we started doing it for ourselves. We became our own client, which I think a lot of marketing companies don’t do. Like they don’t become their own client. And it’s there’s a disconnect when you’re trying to close a deal. It’s like, well, if it’s so great, why aren’t you doing it right? Like if you’re
Ben Amos:
Yeah.
Armando Luis Leduc:
growing your business, you know. So I use myself as a case study all the time. I’m like, guys, I’ve done it for this. I’ve done it for this. I’ve done it for him. And we’ve done it for us. Like it works. We know it works. So as a result, you know, we’ve been able to like close a lot more deals because we’re preaching what we’re actually doing. We’re walking the walk. We’re talking to the dog.
Ben Amos:
Yeah. Oh man, hell of an introduction. And there was so much in that, that I want to unpack. Um,
Armando Luis Leduc:
Yeah.
Ben Amos:
you know, so let’s just take it back. So, you know, that, that idea of, of that first month through to $30,000 in sales, which is something that you hadn’t experienced in the, in your production company before. What, what happened in that month that, that changed? Like, what were the first things that you, that you changed to, to get that growth?
Armando Luis Leduc:
mindset.
Ben Amos:
Right.
Armando Luis Leduc:
I think this this changed because once I changed my mindset I understood the abundance mentality. I started seeing all of the opportunities that were there and then of course like I’m seeing I’m able to I’m able to speak through my mentorship. Right? Because I’m like, Ben, you don’t need to listen to me. But you do need to listen to Louis, who’s making $45 million a year. And if he’s doing that, then you should be doing this. Right? And so I’m using, I’m leveraging his mentorship through the sales process. And as a result, I was able to close, you know, I was able to close deals.
Ben Amos:
Yeah, the mindset’s such a huge thing. And I think one of the biggest challenges with changing mindset is, I think many people listening would get the power in mindset, right? The power of thinking differently or thinking bigger or believing that you can achieve more. The challenge in the reality is actually executing on that mindset change, right? Because we’re usually our own worst enemies. Do you believe that investing in yourself, so stepping out of your comfort zone and putting that investment, like paying that money to that coach effectively, was that a critical thing in forcing you to shift your mindset?
Armando Luis Leduc:
Yes, 100%. You know look when you’re when you’re spending that much money a month on your personal growth You better believe that the person that’s giving you this mentorship can get you to where you want to go, right? And you have to have complete faith in the systems and the processes that that they’ve done So that you know without a shadow of doubt that if you implement these strategies, you’re gonna grow Mindset is great, right and just like to your point, right mindset if I have a growth mindset I’m gonna make a million dollars, but I don’t have a plan in in which to get there Right or a proven system then I’m gonna hit wall after wall after wall after wall And the great thing about having mentorship from somebody that’s so far ahead of me that he’s like Oh, circumvent that. Oh, don’t do this. Oh, do that. Like he’s he’s he was able, I was able to avoid pitfalls and walls like miles before I even, I even like hit them. Right. And the biggest thing that he told me, he was like, Orlando, a lot of business owners want to talk about operations. They want to talk about how to run the business and the process and procedures. And he’s like the top, top line revenue. Top line revenue. That’s the thing you need to focus on when you’re starting a business. That’s it. Like if your focus on top line revenue, everything else takes care of itself. Because if you have pipeline, if you have money, if you have $30,000 coming in on a monthly basis, you’re gonna find the talent to help you. But if you don’t have the money and you’re just working on processes and procedures, which I got caught up in, that’s, you know. That is not, you’re not gonna grow your business as a result, right? So I’m always thinking about top line revenue as the priority step one, and even to this day, like top line revenue is where it’s at, and then everything else, you know, it filters out. Luckily, you know, I’m in a position where my right hand, you know, is just. an amazing asset. He is, you know, understanding there’s a really good book that I think you should read and you’re and I think I brought it up. It was the six types of working genius and understanding where my limits were and hiring my weaknesses. has been the game changer in my business. But I’m still always thinking of top line revenue. And that was the first thing that he taught me, which is why I reached $30,000 in that first month. Because all I was thinking about was sales. How do I close deals? What am I doing?
Ben Amos:
Yeah, it really is the lifeblood of a business. And I think you’ve said that really well. I guess that was one of the key things in the early days, but what… What were some of the other key learnings that you kind of get in masterminding with seven leading into eight figure law firms? I think it’s a fascinating kind of situation you found yourself in being in a coaching program or a mastermind program with law firms as a production company. What did you learn that translated into what you do here today? Obviously, the mindset is one of those, but what else came along that journey?
Armando Luis Leduc:
Um, customer journey is big, right? How are people experiencing my business from the first touch to the follow ups? to when they become a client, to all of the touches while we’re servicing, then the production end, then the post-production end, then the distribution end, and then rinsing and repeating, right? So really like understanding how we’re creating a wow experience for them at every stage of that process was something that I had not thought of before. And that they preach, you know, in this eight figure for a mastermind that like I really was like, Oh, yeah, we need to be memorable. Not not only do we need to deliver on what we’re talking about, but we also need to have a good experience while doing it. Right. Because a lot of these cats that are seven eight figure earners, they they also want to enjoy the their time. Right. Like if they’re going to spend time with you, they want to enjoy that time. more fun, you know?
Ben Amos:
Yeah, yeah, that’s really critical and obviously a lot that I’ve talked about here on the show as well around the importance of using video across that journey. I want to dive into something you mentioned before around… that kind of kicked off your business growth as well, which is really embracing content marketing for your own business as well. Organic content marketing, I believe you said as well. So tell me about that. What is that from your perspective and what does that look like for you and how does that work for you?
Armando Luis Leduc:
Organic video content marketing does a few things, obviously creates brand awareness. You’re able to use it for customer journey, all of that good stuff. Right. But I think it also forces a company to make decisions about what their brand really is. Right. And when you put out content on a regular basis and you see month in month, you know what videos are getting well or hitting and reaching and which ones are not, then you’re able to like take those analytics and go, Hey guys, these videos are doing really well. They love this. They love this. They’re not liking. so much, let’s start doing more of this, right? And so you learn through doing… You know what it is that you’re trying to say what your message is you get better at talking you get more confident about your business It just it’s there’s so many benefits from creating content on a monthly basis That far surpassed just being ubiquitous across all platforms, you know and and you being seen at all times on social media
Ben Amos:
I often talk about when I’m coaching and working with other video production companies that we need to be eating our own cooking. You kind of mentioned it before as well. So many
Armando Luis Leduc:
I love that.
Ben Amos:
marketing agencies or production companies are not applying their own secret sauce to their own business. I think that’s exactly what you’re talking about here is developing using your own business as a case study. What does that look like for Leduc Entertainment? What did that look like at the start of that journey? What does it look like now? Has anything changed in that? What is your, without going into individual videos, but what is your marketing strategy, your content marketing strategy there? Like how often are you releasing videos? What do these videos look like? What does it look like for you?
Armando Luis Leduc:
So in January, Lewis, who we still do content for, he said, Armando, I’m going hard on social media. And I was like, as I mean, like how you’ve been going hard, what are you talking about? And he’s like, no,
Ben Amos:
Yeah.
Armando Luis Leduc:
I’m going five times a day. I’m
Ben Amos:
five
Armando Luis Leduc:
going to,
Ben Amos:
pieces of content.
Armando Luis Leduc:
I’m going to, I’m going to start distributing five videos a day across all platforms. So that’s like 1520 posts a day, right? LinkedIn, TikTok, Facebook, Twitter, the whole nine and, um, and the reach that he’s gotten as a result of posting that much, like by sheer volume alone. has increased that reach, right? And I don’t know if the algorithm is rewarding him because he’s creating that much content. But I mean, we’ve been at a video a day for the last six months, and now we have definitely, like we’ve got about, I don’t know, 50, 60 videos in the bank right now that we’re trying to build up because we wanna get to at least three posts a day. You know, but just a post a day has been. transformational to our business in terms of like authority building. This podcast, I will tell you, has been game changing as well. And the content that we do is, you know, it’s Q&A. It’s like top the top five or top ten in your city. I recommend doing that, like your top favorite restaurants, your top favorite, you know, date nights, your top favorite things to do, you know, in your city. People love that, you know, asking questions online. that’s you know holiday videos sketches podcast you know so so we have a and we have a whole list I can share that with you but it’s just like a content strategy for month one two three four five six and then an ongoing thing so
Ben Amos:
Yeah, so when you’re planning out that content strategy, are you thinking about the customer journey and your ideal audience? Or are you just thinking volume? Are you thinking like, what content can we put out there that’s gonna get eyeballs on the content, regardless of whether they’re our potential clients or not? And I’m just thinking about top date nights in your city, for example, like as a content. topic for a video production company, how does that align in your mind?
Armando Luis Leduc:
I don’t necessarily think it always has to be on brand. Does that make sense?
Ben Amos:
Right.
Armando Luis Leduc:
Because I mean, social
Ben Amos:
Yeah.
Armando Luis Leduc:
media can be fun, right? Like you should have some fun content along with educational value build content, right? So, or family stuff or something that humanizes you. Like I don’t, you know, I think a lot of, you know, business owners might get too heavy into that spot. So, what I think about is content pillars and I have at least three, right? For me, it’s social media and like marketing that I want to talk about and then all of the sub niches that personal development is is is another one and then like making money right so those are my three content pillars and for each of my clients I also create content pillars for them so that they have something other than just their business as to what they’re talking about right so it gives them a little bit more depth and okay who is this person right like oh I would love to like hang out with this person so it kind of gives you a little bit more And they know, hey, when I go to this site, I’m going to get that, you know, I may not be as niche and you’ll see, you know, obviously, like if you get real niche, right. And where it’s all like, if you go to that channel, you’re going to get this no matter what it’s a travel place. That’s it, you know, and and look, they do really, really well, you know, but I, I feel like You don’t need to have a million followers to make a million dollars. I think you just need to find the right tribe to rally around you, and then just stay consistent on social media with that volume of content, and that’s gonna just tear it down anyway. By sheer volume, the reach is gonna be massive. And I’ve
Ben Amos:
Yeah,
Armando Luis Leduc:
seen it
Ben Amos:
I
Armando Luis Leduc:
with
Ben Amos:
think.
Armando Luis Leduc:
Louis, I’ve seen it with all the other clients that we work with too.
Ben Amos:
I think that idea of content pillars is really powerful because people, even though it does seem quite wide that you have various topics you might be able to talk to under those different pillars, people will gravitate towards… someone or brand or a creator or someone publishing content who are talking about things that they care about too. And you know, often it’s not just, like if you’re a, let’s say, video production company and you’re only talking about video production. you know, aspects or video types that businesses can use, all this kind of stuff under that one content pillar, then, you know, people are only going to follow you if they’re like actually really interested in that sort of stuff. But if you recognise that your target audience who are going to buy from you as a video production company, they’re also interested in entrepreneurship or self development or making money, you know, as you say there. So, you know, I think that’s that’s really smart to kind of diversify your content, but stick within certain content pillars. I think that’s really cool.
Armando Luis Leduc:
Thanks.
Ben Amos:
So to add to that, I want to get into a little bit of the tactics with you, Armando, and pick your brain a little bit. So what do, well, there’s two things here. Like what type of content are you typically creating? Like, um, you know, long form YouTube videos, are they, you know, TikTok videos? What, what type of content and how do you structure your organization to be able to turn around for your own marketing, that amount of content without compromising what you need to for your clients as well. I think that’s a struggle that when we are eating our own cooking as a marketing company, we’re putting resources in the business into creating content for ourself. Potentially that feels like it’s taking away from the work we need to be doing for our clients. So two
Armando Luis Leduc:
Yeah.
Ben Amos:
questions there, what sort of content and how are you handling the capacity of that content?
Armando Luis Leduc:
So here are the ratios that were told to me. Thirty-seven percent goes into employees, 25 percent goes into marketing, 10 percent operations, and then the rest goes into profit. If you stay in those ratios as close as you can, you will scale the business, right? Most businesses are taking 50, 60 percent profit, right, home. and there’s nothing else to like market so mm are marketing we spend out of no like twelve fifteen thousand dollars a month on our mo our own marketing which is every every anything from our podcast that that week that we do uh… mark our own content that we shoot on a uh… on a monthly basis that we batch create you know and then networking events that we go to conferences you know so so it’s about like ten fifteen thousand dollars a month uh… And you just, you know, you just, that’s the investment. You. you know, you hire enough people to be able to handle your your business as if it was a client. So we treat Leduc Entertainment like it’s a client. We don’t treat it like it’s it’s an in-house thing. And if we do we do we don’t we don’t. So, you know, I train my staff to to treat us as if we’re a client 100 percent. So in so doing, we were able to I mean, I think we’re up to like 450 videos a month. that we that we’re putting out you know we’ve streamlined that that that that process and the procedures and you know we failed enough times to know how to like do it to do it right so I think those ratios is how we’ve been able to you know help our own business keep us, you know, keep us as a client, keep us marketing the way we like to market the way we tell other people that they should be marketing. And then as far as the content is concerned, we have a brainstorming session every month for for our clients where we sit with them and we talk about like We sort of just like you guys are talking about like you y’all y’all are video strategists. We like to think of ourselves as like the chief marketing officer for these businesses. It’s not like What are we trying to accomplish. How do we know that we hit the mark. How do we know we’re successful and and more importantly, how do the how do the clients know that we’ve been successful. Right, because if they’re not seeing success. they’re not going to keep paying us right monthly
Ben Amos:
Yeah.
Armando Luis Leduc:
to keep creating content. So we have to every month keep dating, you know, dating our clients. You know what I mean? In terms of like, you got to court them. You got to romance them. You’ve got to, you know, you can’t just take can’t take your your your clients for granted, you know, just because they’re clients. Right. Like, great. We’re doing a good service, but. Are we producing results for them that are like actual? So what does that mean for us? It means more reach, more engagement, more followers, higher video views, like that’s how we can tell whether or not we’re being successful. I’m going to, I’m going to give you all some gold. You all want some gold? Let me give
Ben Amos:
Absolutely.
Armando Luis Leduc:
you some gold. Here you go. So this is what we did, and I told you, we changed things up here in the last two weeks or so. this is going to change your business 100%. Our business, right, more than half of our clients have come from our podcast. Spaghetti on the wall, my podcast, right? Because what I do is I invite potential leads to come to the podcast. We engage. We’re talking. Part of the authority building has already been done because we post all the time on social media, right? So when we invite someone that doesn’t know us to my podcast, they can see I have almost 100 podcasts. They can see I post every day. They can see, oh, OK, this guy is legit. immediately, they’re not only do they say yes, but they’re enthusiastically saying yes that they want to, right? There’s an app called Wallachsy. Are you familiar with this app?
Ben Amos:
No, can you spell that one?
Armando Luis Leduc:
W-A-L-A-A-X-Y, WALXY.
Ben Amos:
Okay.
Armando Luis Leduc:
What this is going to do is it’s going to connect with your LinkedIn sales navigator. You’re going to tell WALXY you want to target family law attorneys, personal injury attorneys, whatever your niche is, right? Real estate, plastic surgeons, whatever, right? And it will now send 240 invitations a day on LinkedIn. Right? Hey, Ben, would love to make your connection, yada, yada, yada. Just the warm, I’m not trying to sell you anything, just want to connect. Right? This is all automated, by the way. Then the second email, once they say, hey, yeah, great, we’re connected. Right? We’re friends now. Now it automates going, hey, took a look at your profile, would love to invite you to spaghetti on the wall. Here’s the link, here’s the form to apply, yada, yada, yada. Right? If they haven’t responded at that point, sends out another email, and this is all through LinkedIn, right? Sends out another invite, hey, didn’t know if you saw, but would really love to have you, yada, yada, yada. If they haven’t done it by then, another email goes out, the third email, and then, you know, either they do or they don’t after the third one, whatever, right? 30 to 40 leads a day of qualified niche. you know are going to be like the people you want to talk to that you have already you’ve already ingratiated yourself to them. So here, guys, that and that’s that’s That’s how things have just changed. So then what you do is you do a pre-screen interview. Say, hey, Ben, before we get on the podcast, let’s have a pre-screen so you understand what it is, yada, yada. Then you have a whole list of questions. Hey, Ben, what do you do? Are you the owner of the business? Have you done a podcast before? You know, just to give you an idea, you know, Spaghetti on the Wall is across all of these platforms, and we have, you know, 100k plus listeners, and yada, yada, yada. So we’re building that among us. up, we’re building them up, you know, sounds like you have a great story, tell us a little bit about it. We’re doing the weeding out process as to whether or not we’re going to be a good fit. Because look, at the end of the day, if they become a client, then they’re a good fit. Or if they have a good, if they have a big reach on social media, then they’re a good fit. If they don’t believe in social media, if they don’t have the money, if they’re like, and they don’t have an audience, then it’s really not, you know, then it’s really not a good fit. So
Ben Amos:
Yeah.
Armando Luis Leduc:
we do all of that in the pre-screen interview so that when we get to the podcast We’re getting content for them. Then what we do is we cut a video, we send it to them as a gift, hey, use this, you know? And would love, oh, also in the pre-screen, you let them know, say hey, just to let you know that we’re a social media marketing company. Like, to be transparent, like this is what we do. We would love to help you, you know, like, or at least have a conversation about how we can help you with your video and social media. Oh my God, yeah, we’d love that. Like, oh my God, yes, we’d love that, is the answer, like, nice. 90% of the time, 90% of the time, right?
Ben Amos:
Yeah.
Armando Luis Leduc:
Then dude, then we’re in negotiations even before the podcast starts. We have people wanting to sign up ahead of time and so here’s the kicker, right? Here’s the goal. Yeah, yeah, yeah, I’m giving you guys the inside information right now. I’m giving you guys the, this is if you implement this. And once again, I told you from the beginning, it’s the implementation is tied to the group growth and speed, right? Like if you want to grow your business and you can implement this as quickly as possible, you will grow so damn quick. So here’s what you do. Ben, we’re going to come out and we’re going to create content for you, right? Like you, we all know that you need social media. That’s fine. this is what we’re gonna do is we’re gonna create a podcast for you. You’re gonna have your own show that comes out every Friday, the Ben Amos show called, you know, Innovate Media. We’re part of the Batch Create content that we’re gonna do on that one day is invite three or four guests. to come in and talk about your industry, right? I’m gonna facilitate the whole thing, don’t worry about it, I’m gonna have questions. It’s all, you know, we’re gonna cut it up anyway. You’re gonna get five questions, your guest is gonna get five questions so that we have clips to cut from, right? They’re gonna get something. And they’re like, yeah, of course I want my own show. Right now you have intentionality behind all of the content that you’re creating anyway, because they have a show. Then you’re telling them like, guys, what we’re going to do is we’re going to invite your referral partners to the show. All of the people that you want to work with, invite them to the show. And then they’re going to, they’re going to want to do business with you. They’re going to want to refer you business. And if one person give you an idea, I have a bat, I have a personal injury attorney in Baton Rouge, who. was networking with a guy from Minnesota. Unfortunately, it’s a sad story. A guy from Minnesota, he was in New Orleans, gets run over by a dump truck, and now it’s a $10 million personal injury case that this guy networked and referred him the deal from Minnesota. And so now Josh, because he was networking and because he knew the guy, you know, the referral partner, he’s about, you know, he’s about to, to, to deal with this $10 million case. Right. And I mean, these, these stories are all over the place. Like Gulf offshore Reynolds is another company we work with that does oil and gas was like, Oh, is this really going to work? A guy, a, a company from Siemens saw their video on LinkedIn. So 240, $250,000 deal. Like, like, so it works like it’s and that guys that is the return on investment. So we’re talking about how do we know we’re being successful, right? Because everybody what would the people want? They want to return on investment. They want
Ben Amos:
Yeah.
Armando Luis Leduc:
to know that whatever they’re spending money on is going to work. So we’re like, we’re going to kill five birds with one stone. We’re going to do the podcast. We’re going to shoot all the content. We’re going to invite all of these people. You’re going to ingratiate yourselves. You’re going to increase that relationship. You’re going to be brand awareness on, be ubiquitous, like. And at the end of the day, they’re like, yeah, of course, how much? I’ll pay it. I’ll gladly pay it. Because now we’re pulling on that desire. Not only do they need it, but they fucking want it. You know what I mean? Everybody wants it. Guys, if you implement that, it’s game over. Game over.
Ben Amos:
Boom. If that mic wasn’t on a little boom stand in front of you, I’d ask you to drop it. So, amen.
Armando Luis Leduc:
Yeah, I get look I’m so excited about it because I like it just slapped me in the face I’m working out and I’m like like the epiphany just hits me and I’m like dude more than half of our clients our Podcasts come from the podcast. Why are we not doing this for our clients?
Ben Amos:
So let me, I wanna dive into this a little bit because I know the listeners have just, they’ve had their mind blown a bit and they’re probably, they’re just, their wheels are spinning and there’s a few things I wanna unpack with you here. So what you’re proposing to your clients there is production of their own podcast, but then you’re obviously filming that in their location. So it’s an in-person podcast interview where they’re inviting someone into their space. And then you’re, you’re cutting that content into a whole bunch of organic social media content for them as well right into reels into short videos and there’s a whole distribution strategy combined with that as well. Are you helping them publish the podcast on all the different platforms? Are you handling all of that for them? So all they need to do is turn up on the day and be that
Armando Luis Leduc:
Mm-hmm.
Ben Amos:
pretty face in the seat.
Armando Luis Leduc:
100%. So here’s what I learned about two years ago. because I was so excited, so excited, so excited. And I was getting content done for a bunch of different companies. What I didn’t have was the distribution outlet. I didn’t have it. And I was trying to find social media managers that were like, oh, I know how to do it. But they didn’t, because a lot of these social media managers are using Planly and all of these other apps to post video. But you can’t post reels. And that’s all we post, right? Because that has the most engagement. So we had to. post it from a phone. So I had after after being burned like six, seven times by the social media managers, I was like, that’s it. I’m going to bring it in house and I’m going to figure it out and we’re going to create processes. And we got it down to a science so much man is like, it’s just easy. Like it’s just like, okay, boom, boom, boom, boom, boom. That’s how they do it. You know, we’re about to hit our hundredth episode with our own, you know, podcast. So that I mean, it’s just, it’s super easy for us, right? Because we’ve done. it. So obviously, that’s what the people are paying for, right? It’s like, I can teach you how to do all of this. It is a mountain of minutiae things that they have to do. It’s not rocket science, anybody could do it. It is the it is just a monster of of the entire thing put together on a monthly basis. I mean, we’re production, we’re in production on a revolving door, you know what I mean? But like, You know, our people know what we need to do. And yeah, we handle it from from top to bottom. And here’s another thing that if you guys want to close more deals is start educating and moving them on into the process and experiencing your business as quickly as possible. If you can get them to experience your business, which is why we bring them to the podcast and then we give them a video, then it’s like, holy shit. Yeah, I loved it. It was easy to come on the podcast. They were super, you know, What’s the word? Communicative. You know, we, you know, the video looks great. I had an amazing experience. This is exactly what it’s going to be like. And it is.
Ben Amos:
So when you say giving them that experience is obviously the real… benefit of what you’re putting forward there is that it naturally falls into an ongoing month by month retainer kind of arrangement where they want to keep that content going, they keep their podcast going. You’re producing four episodes in that day, but then they want the next four, right, so they can keep their content going. But are you locking them into a retainer right from the start or are you just saying, let’s just do four to start with, let’s just do the first one?
Armando Luis Leduc:
Glad
Ben Amos:
What’s
Armando Luis Leduc:
you
Ben Amos:
your
Armando Luis Leduc:
asked.
Ben Amos:
process there?
Armando Luis Leduc:
Glad you asked. So, we were starting out at like 5,000, 5K a month as a retainer. That’s it. We were missing out on deals. Because it’s a fire hydrant, right? It’s like you’re drinking from a fire hose. How can I bring somebody that has never done social media, to a place where I’m telling them that they have to be posting every day, right? Like that’s huge, right? I can’t get them there in a conversation, but what I could do is, and I have what we call the start now package, right? And I say, hey, Ben, what we’re going to do is we’re going to come out and for 2,000 bucks, we’re just going to shoot video. That’s it. We’re just going to shoot video. Then the next month, You’re going to take that 2K and we’re going to produce the, we’re going to edit those videos, right? And we’re going to give them to you and they’re not going to post obviously, right? Because they’re just not going to, right? Third month hits, they have, you know, 20 videos in the bank and they’re like Armando, I want to, I don’t have the time. Hey, we got this. Now, we’re going to pick up the distribution for you. And now they’re seeing it. And now here’s the deal. They hit the epiphany that first day. When they experience the day and we shoot the content, they want to see the content. And a lot of people, they’re like, I don’t have the money. But if they see that it’s going to create a return on investment, they’re going to spend their money. And I don’t know if you guys use a firm or not. I don’t know if that’s in Australia or not. But like stripe. Do you guys use stripe has a payment method.
Ben Amos:
Payment gateway. Yeah. Yeah
Armando Luis Leduc:
Cool. So you can connect it to a firm and a firm does the they’ll pay you and then they can pay over time.
Ben Amos:
Right,
Armando Luis Leduc:
You know what I mean.
Ben Amos:
okay.
Armando Luis Leduc:
So, so it’s right there
Ben Amos:
I haven’t come
Armando Luis Leduc:
on that
Ben Amos:
across
Armando Luis Leduc:
on
Ben Amos:
a firm
Armando Luis Leduc:
that stripe.
Ben Amos:
before.
Armando Luis Leduc:
Yeah, so I don’t know if it works in Australia or not, but it integrates with Stripe. All you have to do is click, you know, integrate, and then it pops up right there on that sales page if you have the client that needs to do it on a monthly retainer, which is why we deal with mainly like attorneys and, you know, seven-figure businesses because we know that they can just, you know, they’re like, yeah, I don’t want to do any of that. Like, you guys handle the whole thing. I’m like, great, we’ll handle the whole thing.
Ben Amos:
Yeah, so if I’m hearing you right, you’re effectively spreading, you’re saying it’s $2,000 a month, but the first month we’re just going to come out and shoot, you’re going to experience it. And they’re not committed to doing the second month at that stage. It’s like now that they’ve done
Armando Luis Leduc:
I
Ben Amos:
the
Armando Luis Leduc:
usually
Ben Amos:
shoot.
Armando Luis Leduc:
I usually try to get them. I’m like, look, we’re going to do the $2,000 a month thing. I don’t want to stay at $2,000 a month. Like I want to get to a point where you’re spending 10,000 $15,000 a month, because I know that that’s going to exponentially grow your business. Right? Like but Don’t worry about that. Like, let’s take baby steps. You’ll experience it. But when you get that epiphany moment, that light bulb hits, and then you’re like, let’s push the gas. And that’s usually what happens. Month two, month three, the clients are like, let’s push the gas. And with this podcast specifically, that has been a game changer because people want a show. They understand a show. You know what I mean? So if you wrap that up and you make that the flagship and then, you know, and be like, and we’ll create content, you know, from, from those podcasts, obviously other things too, right? Like the top tens and, you know, all of that stuff. Cause we also incorporate that and then the personal brand shoot. So it’s a, it’s a long day. I mean, we’re, we’re shooting anywhere from 30 to 50 pieces of content. And you know, in that one day.
Ben Amos:
Yeah.
Armando Luis Leduc:
So.
Ben Amos:
So, so are you shooting like in that day you’re shooting maybe four podcast episodes,
Armando Luis Leduc:
Yes.
Ben Amos:
half an hour each, you know,
Armando Luis Leduc:
No,
Ben Amos:
and
Armando Luis Leduc:
10, 10 minutes.
Ben Amos:
oh, 10 minutes.
Armando Luis Leduc:
10 minutes
Ben Amos:
Really,
Armando Luis Leduc:
because see,
Ben Amos:
really
Armando Luis Leduc:
the thing
Ben Amos:
sharp.
Armando Luis Leduc:
is, yeah, you, you want to get them in and out. Right. And, you know, it gets them used to wanting more. Right. It’s like, guys, we’re just going to do 10 minutes for now. Nobody’s watching this show anyway. When you first put it out. You know, like, don’t worry about it. That’s not what we’re doing this for right now. Right now what we’re doing is creating relationships with referral partners. That’s the only point of this podcast. And to keep it consistent on a weekly basis.
Ben Amos:
and the micro content you pull from that.
Armando Luis Leduc:
And the microcontent, yeah, and the microcontent that we pull from. That
Ben Amos:
Yeah.
Armando Luis Leduc:
is the point. You know, I had a conversation with a guy I just closed in Miami. And he’s like, Armando, nobody’s going to watch a podcast about work injury. And I’m like. You’re missing the point. Yes, nobody’s going to watch it. Absolutely. Maybe a year, two years from now they might. But that’s not the point. Who are your referral partners? Personal injury attorneys. Great. We’re going in. How am I going to find. Don’t worry about that. We got that. We’ll throw it in a wall. Let’s see. 240 personal injury attorneys do like. I mean, it’s like it’s all built in, man. It’s like mind blowing. He’s like, yeah. Come on, let’s go. 10K a month. He’s on a 10K a month deal today. I signed it. I’m like, boom. And here’s the thing, guys. This is a videography podcast, right?
Ben Amos:
Yeah, well,
Armando Luis Leduc:
There’s
Ben Amos:
yeah,
Armando Luis Leduc:
mainly
Ben Amos:
video
Armando Luis Leduc:
videographers
Ben Amos:
marketing.
Armando Luis Leduc:
listening to this.
Ben Amos:
There’s a huge amount of videographers listening.
Armando Luis Leduc:
Guys, here’s another golden nugget for you. The film make the those people that come to the podcast as guests of your clients will become clients because they’re going to go, can you do this for me? Of course, this is what we do. So you have
Ben Amos:
Yeah.
Armando Luis Leduc:
you have a I mean, you’re printing money at this point because you have the referral. I mean, it is so easy. Guys, like I should be charging and I will be charging like a lot of money for this information. But here you go. Enjoy it. Put it into practice. Make it happen because I’m telling you This is the deal.
Ben Amos:
Huge, appreciate you for sharing so much there, Armando. One last thing that’s kind of at the back of my mind here and then we’re gonna wrap this up because there’s been so much in here. And I think people’s minds have been blown a little bit as well about the potentials. But
Armando Luis Leduc:
Yeah.
Ben Amos:
I’m interested in now that you’ve executed this and you’re implementing this and you’re doing this for your clients, what’s the delivery like? What does your team look like in order to deliver this? you know, and how many clients you got going in a particular time that you can service with your team. Obviously, you can scale your team, right, but there’s a lot of, you mentioned a lot of processes, a lot of stuff to systemize there that can be delivered on a consistent basis, but it takes team to do that. So what does that look like for you?
Armando Luis Leduc:
Scalability is easy for us at this point because we’re just, we’re plug and play. You have to think about micromanagement first, right? Like you’ve got to micromanage people up until they become leveraged employees. Once they become leveraged employees, then they can do the teaching, right? So you’ve. When you get to a point, once you get, you know, once you get past seven figures, right, in revenue, then the conversation becomes how do I develop leaders in order for them to teach what, you know, what the processes are, you know, and then it’s leader. Then it’s a whole conversation, like no longer, you know, like shooting these things and editing these things, right? Like I’m managing my leaders. Right? And so that’s how you start growing the organization, right? It’s through creating the leaders and then the processes and procedures. And we use Teachable. I don’t know if you guys know Teachable. It’s,
Ben Amos:
Yeah.
Armando Luis Leduc:
you
Ben Amos:
Online
Armando Luis Leduc:
know, it’s one
Ben Amos:
course
Armando Luis Leduc:
of these
Ben Amos:
platform.
Armando Luis Leduc:
online courses. So we
Ben Amos:
Yeah.
Armando Luis Leduc:
use it for our operations manual. You know, and I also use Lucidchart. Lucidchart is amazing. For my brain, I need to see some,
Ben Amos:
visual
Armando Luis Leduc:
like, flow
Ben Amos:
flowcharts,
Armando Luis Leduc:
charts.
Ben Amos:
yeah.
Armando Luis Leduc:
I love it. You know, like this step, then this step, and then this, and it’s really good for that. And then, you know, Will, who’s my tenacity guy, he’ll take that, and then he’ll, you know, he’ll make it pretty, and, you know, and then he goes, and, you know, and then he goes and disperses it and lets people know. So, I mean, we’ve got. about
Ben Amos:
I’m under busy counting.
Armando Luis Leduc:
2020 like 20 like current clients that are like retainer and then clients that just kind of start or like stop and we do like one offs as well. You know, but yeah, we, my, I got a friend of mine in Miami who’s got a company, shout out to Alex Miranda, his company is called Virtrify, but I’m sure you guys have virtual assistant companies out there in Australia as well. But, you know, if you’re clear about what it is that you need and you have your KPIs, do you know what a KPI is? Okay.
Ben Amos:
Yeah, key performance indicator,
Armando Luis Leduc:
Great.
Ben Amos:
yeah.
Armando Luis Leduc:
You know, if you have your KPI set and you know exactly how to measure and manage everything, then it’s just at this point it’s plug and play because, like I said, it’s not rocket science. It’s just a lot of mini details along the way that checklists that need to get done, you know, and we use Asana as like that task management software to make sure that everybody is sticking to their deadlines.
Ben Amos:
Yeah, yeah, I love it. It’s all about the systems,
Armando Luis Leduc:
I’m
Ben Amos:
all
Armando Luis Leduc:
going
Ben Amos:
about
Armando Luis Leduc:
to share
Ben Amos:
the processes.
Armando Luis Leduc:
this with you. I’m going to share this with you. Can you share, can you give me that box real quick? Because you guys are going to love this. You guys are going to love this. I just implemented this. Just implemented this. So you know you got prospects, right, that are like whether or not they want to, you know, they want to do business or not. You know, they’ve just been on the fence. So what we did was I bought, I bought a little box, right, and on the top it’s a wax seal with an L on it. And inside the box, there’s a red and a blue gumball. And this QR code takes them to a landing page that is specific to them. So this is going to say, hey, Ben, prepare for an incoming message, right? And then in it, it’s me dressed as Morpheus. And I’ve got my back turned so I can say, hey, Ben, on a voiceover, right? And then I turn
Ben Amos:
Yeah.
Armando Luis Leduc:
around. And I’m like, and then it’s Morpheus, and I’m like, so you know you’ve, you know, you’ve come to this place and it’s brought me to you. And, you know, I go through the whole thing of like, you know, you can take the blue pill and wake up and do whatever, or you can take the red pill and we can show you how deep this rabbit hole goes, you know. And we send this to them, you know, in a box. I was I was I if they were in town, I was going to get like A couple of my employees to wear like suits and like sunglasses
Ben Amos:
Deliver it
Armando Luis Leduc:
and
Ben Amos:
in person.
Armando Luis Leduc:
deliver it, you know
Ben Amos:
I
Armando Luis Leduc:
But
Ben Amos:
love
Armando Luis Leduc:
uh,
Ben Amos:
it.
Armando Luis Leduc:
but it’s fine, you know it but they get it and they open and like what is this? Dude, and it says all you have to do is just Message me red pill and we can get started and bro
Ben Amos:
I love it. Direct smile. Yeah.
Armando Luis Leduc:
But only for the prospect, only for the people that are like, you know, that, you know, they just need that little kick. Those are the people that you do it with.
Ben Amos:
Man, I love it. So much
Armando Luis Leduc:
Yeah.
Ben Amos:
gold here. This has been incredible. And I know people have been, you know, fired up and their brains are just going off in all directions here. So, you know, I really appreciate everything that you’ve shared here today. We will have to wrap this episode
Armando Luis Leduc:
Yeah,
Ben Amos:
up.
Armando Luis Leduc:
yeah,
Ben Amos:
I
Armando Luis Leduc:
no
Ben Amos:
could
Armando Luis Leduc:
worries,
Ben Amos:
continue
Armando Luis Leduc:
man.
Ben Amos:
talking for you, talking to you for another hour easily.
Armando Luis Leduc:
Yeah.
Ben Amos:
But you know, let’s wrap this up. Let’s tie a bow in this and I want to thank you, Armando, from Leduc Entertainment for your insights here today and being so giving with your with your what you found is working so well for you and and inspiring others to take some action and
Armando Luis Leduc:
Yeah, man.
Ben Amos:
And improve
Armando Luis Leduc:
I
Ben Amos:
their
Armando Luis Leduc:
hope
Ben Amos:
mindset
Armando Luis Leduc:
it works.
Ben Amos:
and take action
Armando Luis Leduc:
Yeah. Text me. Let me know work. You know, if you guys are implementing it and tell me how you guys like it and see
Ben Amos:
So
Armando Luis Leduc:
if,
Ben Amos:
tell me
Armando Luis Leduc:
you know.
Ben Amos:
for people who are listening to the podcast and they wanna connect further with you, they wanna say that they heard you on the podcast and whatever to connect and learn more from you, what’s the best way for people to follow what you’ve got going on?
Armando Luis Leduc:
You can follow me on all of my social media. It’s at ArmandoLeduc, A-R-M-A-N-D-O, Leduc. And then my website is LeducEntertainment.com. And so, yeah, they can hit me up in the DMs and, you know, I’m always super responsive.
Ben Amos:
Fantastic, my friend. So we’ll have links to Armando and everywhere to find him as well in the show notes for this episode at engagevideomarketing.com slash two seven four. And I really appreciate you for coming on once again. Thank you, my friend.
Armando Luis Leduc:
Yeah, Ben, thank you. Thanks for having me.
