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Storybrand and Video Marketing with Dr JJ Peterson

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In this episode of the Engage Video Marketing Podcast, we will be unpacking the power of story in business with a focus on the Storybrand framework in a video context.

My guest in this episode is the Chief of Teaching and Facilitation of StoryBrand as well as co-host for chart-topping podcast Building a StoryBrand with Donald Miller. 

J.J. is a PhD in Communication and prior to joining StoryBrand spent the previous 20 years teaching and practicing communication in the entertainment industry and higher education.

In this episode we cover:

  • A short intro to J.J. and what he does.
  • Why he chose to focus on storytelling.
  • What is Storybrand and the framework behind it.
  • What’s the missing link between creating a compelling story using video that business owners experience.
  • How the Storybrand framework plays out in a brand video context
  • Can the Storybrand framework apply to one video equally as to a suite of videos across a marketing strategy?

Join the conversation now over at my FREE Online Video Strategy Community Facebook Group.

Links mentioned in the show:

Storybrand
Business Made Simple

Would you like to be coached LIVE on the show?  Apply here; Engage Video Marketing Podcast Coaching

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