Home  >  Podcast

Working with Tiktok Influencers with Jordana Grace

Click below to Subscribe

  Become a Patron

Have you ever wondered what it takes to build an audience, and then a business using TikTok?

The fact is that the idea of what a social media influencer is today, is quite different to the early days of influencers and the path to building a business based off you, your content and your personality is available to everyone.

But there is some secret sauce and that’s what we’re going to learn more about in today’s episode.

Known as ‘That British Girl’, Jordana Grace is a Comedy Content Strategist. She’s a writer, speaker, comedian and amateur croissant connoisseur. She continually pursues her love of making people laugh, spending her days highly caffeinated creating comedic masterpieces for various brands and charities through her own company. She is also incredibly humble.

On TikTok, her series ‘Things they should tell you before coming to Australia’ has become an international hit with tourists and Aussies alike. And even created a course on ‘How to move to Australia’, to help people around the world move to paradise. The Australian public has embraced her dry British humour with open arms, even though she keeps questioning their ways. 

As that British girl in Australia, she’s living her best life. Whether that’s looking for a husband without a mullet (dramatically decreasing the list of potential Aussie suitors) or searching for that perfect croissant – it’s safe to say she’s made a home down under.

In this episode we cover:

  • A short intro to Jordana and what she does.
  • When did TikTok first come on her radar?
  • How is the mindset of creating on TikTok different than on other channels or social media?
  • Strategy or Serendipity?
  • At what point creators can monetise their efforts on TikTok.
  • The role of TikTok in a business marketing strategy.
  • What type of creator she feels is ideal for brand consideration (size, niche, personality).
  • How should brands think about approaching influencers on TikTok for brand deals?
  • What does a brand deal look like?
  • What role do you feel that video producers can have in helping brands on TikTok?

Links mentioned in the show:

Join our conversation at Online Video Strategy Community on Facebook.

If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email [email protected]

Ben Amos LinkedIn

Ben Amos Instagram

Ben Amos Twitter

Rate the Engage Video Marketing Podcast on iTunes

You May Also Be Interested In:

Your Video Production Toolkit To Grow Your Business

This eBook outlines the framework I’ve learnt and have  implemented for hundred’s of our video agency clients  over the last 7 years… and I want to share it with you.

Your Video
Production Toolkit To Grow Your Business

This eBook outlines the framework I’ve learnt  and have implemented for hundred’s of our  video agency clients over the last 7 years…  and I want to share it with you.

This field is for validation purposes and should be left unchanged.

We will only send you awesome stuff!

Privacy Policy

Who we are

Our website address is: http://engagevideomarketing.com.
What personal data we collect and why we collect it
Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms
Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Analytics
Who we share your data with
How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information
For any concerns about your privacy or information please contact Ben Amos on [email protected] directly.