How to do Empathy Mapping (for Marketers)

I believe that one of the most underappreciated and sometimes underutilised concepts for effective marketing is empathy. And in particular, practising cognitive empathy, as a tool for crafting powerful marketing

How to Use Clubhouse (for Video Marketing)

Unless you've been living under a rock here at the start of 2021, the new audio only social conversations app Clubhouse seems to be taking the marketing world by storm.

The Key Trait for Good Video Marketers

What is the number one trait for good video marketers? That's what we'll find out in this article. After 12 years running my video production company, more than 7 years as