Brand Character Archetypes – The power of knowing who you are in your video marketing

Everyone loves a great character in a story. Whether it be a book, a movie or a TV series – good characters result in good stories. But have you ever thought about what character is best for your online video presence? See, I strongly believe that as and entrepreneur or brand, in order for your marketing…

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Why you need to be Blogging Your Vlogs

So text is out and video is in. But don’t be too quick to send those scripts to your trash can. Check out the video above for a quick video strategy tip for you. And it’s all about why you can’t ignore text blogging when you’re shifting priority to video blogging or vlogging. You see,…

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How Asking the Right Questions in your Video Strategy will Lead to Sales.

We’re in business to sell stuff right? So, I guess it makes sense to focus much of our time and effort in our marketing on making the sale. But where do sales come from?   Easy. We make sales when we get opportunities.  Perhaps a warm referral from a past client presents an opportunity. A…

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4 Steps to Defining A Strategy for your Online Video Marketing

4 steps to an online video strategy

… or avoiding the curse of Tacticitus. “If I put the video on YouTube and stick it on my website then I can share the link to Facebook and send it out to my email list and share it to LinkedIn and tell my Mum to send it to all her friends and copy the…

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How long should my online video be?

How long should my online video be?

I’m sure you’ve experienced one of those presentations where it’s boring you to tears, but you know that if you get up and leave, someone who matters is going to notice. Perhaps you’ve considered faking an important phone call? Or when really desperate – an elaborate plan to come down with an unexpected illness??  …

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The ‘So that’ method for telling your brand’s true story

So, why should people buy from you? It’s an important question to ask for anyone in business, and a critical one for anyone responsible for marketing a business to truly understand. But how should this question really be answered in order to tell the most compelling brand story, and more effectively engage your ideal customer…

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The Bad First Date (or how NOT to do video marketing)

  She sits… waiting. Glancing nervously at the clock on the wall of the affordable but just a little-bit-fancy Italian restaurant she is anticipating a great night but is always wary of how these things can sometimes turn out. She’s been here before.  Nicely dressed and with some extra attention paid to her makeup, she’s…

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Why you probably don’t want a Viral video

We’ve all seen them – viral videos with millions of views. Maybe you’re thinking, if only, then success will come. The truth is there’s more to turning a viral video into a success story than meets the eye. But when it comes down to it, do you really want a million + views on your video? Is…

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The importance of building subscribers through your video strategy: Top 3 Tips

“Friends, Romans, Countrymen. Lend me your ears” I’m reminded of those memorable words proclaimed by Mark Antony in Shakespeare’s ‘Julius Caesar’ (Act 3: Scene 2), and although your particular online video strategy might not be targeting Romans directly, you are certainly wanting to encourage your audience to ‘lend you their ears’… and their eyes… and…

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How to Stand out in a Low Touch / High Tech Economy

I’m in my mid 30’s and sure that’s not that old, however increasingly I’m feeling the impact of time, and in particular the idea that things just aren’t the way they used to be. I remember buying a computer back in the early 90’s. Dad and I went to a local electronics retailer and we…

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