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Are you looking for ways to better leverage video in your B2B marketing and sales in 2022? Well, I’ve recently come across an infographic from Vidyard and it’s called The Roadmap to Using Video in Your ABM Strategy or Account Based Marketing Strategy and it got me firing on all cylinders so I want to jump on and record this episode live on YouTube and it’s also episode 233 on the Engage Video Marketing Podcast to share more about the information in this infographic and what it means particularly for video producers and video strategists. So, let’s get into it.

In this episode we cover:

  • A detailed explanation of each section of the infographic:
    • Video for Cold Outreach
    • Video Email Nurtures
    • Retargeting Accounts with Videos
  • Scalable Types of Videos
    • Account-Level Personalized Video
    • Customized Playlists
    • Gifting and Direct Mail Videos
    • Follow-up Demo Videos
    • Marketing Produced Videos

Links mentioned in the show:

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