EWS Ep #14: How Professional Service Firms can Differentiate with Story

In today’s episode my guest is a B2B marketer here in Brisbane, Australia. He’s an inbound marketing specialist, content marketing enthusiast, and Head of Marketing at businessDEPOT where he develops digital & content driven experiences for the business, increasing brand awareness, lead generation and client retention and advocacy. He is Tyson Cobb.

He’s the go-to guy for professional service firm marketing as well as the host of the Marketing Crunch Podcast


In this episode

  • Tys’ views on the changing landscape of professional service firm marketing
  • He talks about ‘the power in your pants’… and what this means for professional service marketing
  • Tips for being consistent with storytelling across your brand
  • How we need to be approaching inbound marketing to really cut through in a crowded and noisy marketplace

Links in this Episode

The Marketing Crunch Podcast