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As a content creator, once you’ve been at it for any length of time the fact is that you’re likely to be metaphorically sitting on an untapped resource. Videos, podcasts, workshop recordings, past episodes all of that content, when categorised, transcribed, sorted and repurposed can be a massive asset to your content machine for your brand or business.

But if the thought of all that work leaves you wanting to stick your head in the sand then you’re going to want to listen to this episode as we explore how to leverage the power of artificial intelligence to supercharge your content creation.


My guest today is Tony Simmons. Tony founded AI company Sonnant after starting own his own podcast and seeing how many time consuming problems, and audience challenges, there was for audio content. Prior, he founded AI company Full Circle after practicing commercial law at Minter Ellison and British Telecom in London. After Full Circle was acquired by ASX listed company JCS, he founded Mktplace Ventures (as software incubator and accelerator) and then co-founded virtual tourism company Lithodomos (20+ countries).


In this episode we cover:

  • Why consistent content creation is such an important thing for business leaders in 2021, but how this often leads to more problems!
  • Tony’s story as a content creator and what led him to found Sonnant as a service.
  • How Sonnant uses Artificial Intelligence to sort, categorise and repurpose content to give new life to video and audio recordings.
  • How AI has developed over recent years and what this means for business.
  • … and more!

If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email

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