Become a Patron


In this week’s episode of the Engage Video Marketing Podcast, we’ll be diving into how humor and storytelling can have an impact in video marketing and in your business.

My guest in this episode is Benton Crane, the CEO of Harmon Brothers, an ad agency behind the most viral ads in internet history which includes Squatty Potty, FiberFix, Poo-Pourri, and a lot more.

In this episode we cover:

  • The Back story on how Harmon Brothers came together.
  • The disconnection that seems to exist today between branding and selling. 
  • How the Harmon Brothers  measure success of a campaign.
  • The anatomy of the Harmon Brothers campaign – how much involvement the client has in the creation of the ad.
  • Why delivering just one Hero Ad is not enough..
  • What’s next for The Harmon Brothers? The future of video advertising. 

Links mentioned in the show:

Harmon Brothers 

Poop to Gold Podcast

Harmon Brothers University

Need an amazing Email List Provider… Check out Convert Kit

Ben Amos Instagram

Ben Amos Twitter

Rate the Engage Video Marketing Podcast on iTunes

Engage Video Marketing Podcast Coaching


Join our 'Foundations' course free

Learn how to get your Online Video Strategy started the right way with the free course.

Powered by ConvertKit