In this episode of the Engage Video Marketing Podcast we’ll dive into how Socrates can help us become better and successful video marketers.
The concept of Socratic Questioning is one that has been widely used in sociology, psychology and even in sales but it’s when we apply this concept to marketing that we can really discover true insight into a target audience’s pain, desires, and triggers that will lead them to take action through your marketing.
In this episode we cover:
- How ‘playing dumb’ and asking a cascading series of simple questions can get to the root cause of the problem or issue at hand.
- Example of marketing questions for B2C and B2B.