In this episode I’m going to share with you some insight we’ve gained as video strategists working on million dollar DR ad campaigns. With the hope that you can pick up a thing or two for your clients regardless of their budget.
In this episode we cover:
- The learnings I’ve gained about:
- Thumbstop ratio (3sec view / impressions)
- Retention / Thruplays
- CTR / CTP Click to purchase
- CPA & AOV