In this episode of the Engage Video Marketing Podcast, Neal Schaffer shares his insights on influencer marketing and the role that video plays when it comes to influence in business.
Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and development and execution of social media marketing strategy, influencer marketing, and social selling initiatives. President of the digital marketing agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland).
Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in more than a dozen countries. He is also the author of 4 books on social media, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), the definitive data-driven playbook for influencer marketing that marketers have been waiting for. Neal resides in Irvine, California but also frequently travels to Japan. Check out his Maximize Your Social Influence podcast for weekly inspiration.
In this episode we cover:
- A short background on Neal Schaffer and what he does.
- What an influencer really is.
- Ways we can measure or determine influence.
- How businesses should consider influencer marketing.
- The connection or difference between influencers, super fans, or brand advocates.
- Micro & Nano influencers
- The role of video marketing in influencer space.
Links mentioned in the show: