In marketing and in business communicating your message clearly, in a way that connects quickly with your ideal customer is critical, AND when we consider the massive amounts of noise online getting your message noticed is now more difficult than ever, BUT still so many marketers are continuing to push out message after message that is failing to connect, without any real clarity on why an audience should even care, THEREFORE by understanding the power of the simple ABT story framework you’ll learn in today’s episode you’ll be setting your marketing and communications up for clarity and success.
Park Howell is known as The World’s Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American
Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.
Park is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System™ to clarify your story, amplify your impact and simplify your life. His popular weekly Business of Story podcast is ranked among the top 10 percent of the most downloaded podcasts in the world.
His new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, helps readers clarify their brand story and teaches how to tell it through three proven narrative frameworks to captivate audiences and convert customers.
Park consults, teaches, coaches and speaks internationally. He has guided hundreds of brands and grown thousands of leaders and their people in such organizations as Dell, Hilton, Cummins, Walgreens, Banner Health and the United States Air Force.
He is a graduate of Washington State University and combines his degrees in communications and music composition and theory to help leaders excel through the stories they tell.
In this episode we cover:
- What has happened in his world since 2017.
- The role storytelling has in business today in 2021.
- Where narrative structure matters.
- Where ABT framework fits in.
- A breakdown about the ABT.
- How the ABT framework works for video based communication.
Links mentioned in the show:
- The ABTs of Selling™ Course
- The Narrative Gym for Business Book
- Park Howell on LinkedIn
- Park Howell on Twitter
- Facebook Group
- Episode 13 – The Story Cycle Process & Business of Story