In this episode of the podcast, we’re going to dive deep into how important video is when it comes to crowdfunding campaigns with guests Alan Crabbe from Pozible and Matt Hepburn from Your Mates Brewing Co.
Originally from Northern Ireland, Alan is the co-founder and CEO of Pozible & Birchal. Alan introduced Crowdfunding to Australia and Asia pacific in 2010. The Pozible platform was developed to help creatives build audiences, raise funds and get ideas off the ground.
In late 2017, Alan launched a sister platform called Birchal – a new licensed equity crowdfunding for brands to connect with investors.
The sites have hosted thousands of projects and capital raises in Australia and the platforms have helped raise over $100 million since 2010.
Matt Hepburn is the co-founder of Your Mates Brewing Co. Their story began in the small coastal town of Moffat Beach on the Sunshine Coast. In 2013, they quit their professional jobs, started slingin’ beers at the local bar and began the adventure of a lifetime.
In 2015, they launched their first beer ‘Larry’ on the Sunshine Coast. They were literally working 90+ hours a week perfecting their recipe, running sales, accounts, deliveries, events whilst working their bar jobs to ensure they could float their tiny business.
In June 2017, they had a great opportunity to brew the beer themselves at Macleods Brewing Co. in Maleny. Over the years, Christen had brewed on 10 different systems with a large number of various brewing mentors.
In 2018, they became the first brewing company in Australia to participate on the national television show ‘Shark Tank’.
Your Mates Brewing Co. was not only built without blood sweat and beers, but the whole of the Sunshine Coast, is now in the best position possible to become bigger than they could have ever dreamed. Your Mates represents everything that is good about beer and they love their customers value this as much as them; drinking good beer, with good mates and having a good time doing it!
In this episode we cover:
- A short background on Alan Crabbe and what he does.
- The unique challenges many startup / pre-launch businesses face and how crowdfunding play in to that.
- How crowdfunding has evolved over time.
- The role of video and video marketing play in effective crowdfunding
- A short background on Matt Hepburn and what led him to starting a brewery
- A sum up of Your Mates startup/funding journey and the crowdfunding campaign.
- How Pozible enables crowdfunding for Your Mates Brewing Co.
- The catalyst to successful crowdfunding.
- The role video plays in their crowdfunding campaigns.
- How they are leveraging video marketing today.
- How community, and engagement with their audience impact on the business?
Join the conversation now over at my FREE Online Video Strategy Community Facebook Group.
Links mentioned in the show:
- Pozible on Facebook
- Pozible Twitter – @pozible
- Birchal on LinkedIn
- Birchal Twitter – @birchalco
- Your Mates Brewing Co. crowdfunding campaign
- Your Mates Brewing Co. website