In this episode of the Engage Video Marketing Podcast I’m sharing Part 2 of my special 7-part mini series called Video Strategy 101. We’re going to unpack the second element essential to a video marketing strategy which is… goals.
Without defining goals for a video strategy, you really have no chance of achieving success. In fact, without clear goals in place you really have no idea of what success actually is for your strategy or your clients’.
Don’t forget… The Video Strategist’s Facebook group is open right now, and it’s 100% free to join. To apply, and request entry simply head on over now to http://engagevideomarketing.com/group.
In this episode we cover:
- Understanding what you want your target audience to do, think, or feel.
- Overview of The Customer Acquisition Cycle or The Customer Journey.
- Defining and refining smart goals for a video marketing strategy