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What is Watchbait? (and what is Meta doing about it?) with Ben Amos

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Have you ever found yourself sucked in by Watchbait on facebook?

Wait, what?  What is watchbait anyway? It sure sounds dodgy, and if so, what is Facebook or Meta doing about it?

A few weeks back Meta announced a crackdown on these tactics, and although it’s about time, I’m not exactly sure that they are going to be able to get on top of it. And in this episode I’ll explain why.

In this episode we cover:

  • What is Watchbait.
  • 3 main categories of baity tactics that Meta:
    • Withholding
    • Sensationalism
    • Misleading

Join our conversation at Online Video Strategy Community on Facebook.

If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email [email protected]

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