Home  >  Podcast

Why LESS professional video could do MORE for your business with Ben Amos

Click below to Subscribe

  Become a Patron


This might be a little controversial but hear me out. I believe that in 2023 for certain businesses LESS professional video could actually do way MORE for your business.

What I’m going to discuss in today’s episode came from a suggestion from listener Kathryn – @aguideto_socialmedia who has been struggling to convince her clients of the value of lower production value DIY videos as part of their strategy.

Now, don’t get me wrong. There is absolutely a critical place in an effective full funnel video strategy for professional video production. Just as you wouldn’t try to sign write your own car, print your own business cards or sew your own staff uniforms, allocating a percentage of your marketing budget each year to professional video content is a must.

However, for so many businesses there is so much untapped VALUE to be gained by embracing DIY video content across an organisation.

And I feel this trend is only going to continue.  And here’s why…

  • Technology has massively improved
  • Authenticity is incredibly powerful
    • Realness build relationships
  • We’ve developed a subconscious filter that shuts us down when we feel we’re being shown an ad.
  • Ad blocking software prevents ads from even being seen in some cases. So we need to be considering the organic value of the content we’re sharing online.
  • Our brain is WIRED to notice unprofessional video MORE
    • The way we engage with content on social media is different than traditional forms of media
    • Reticular Activating System – The Reticular Activating System (RAS) is a bundle of nerves at our brainstem that filters out unnecessary information so the important stuff gets through. Your RAS takes what you focus on and creates a filter for it. It then sifts through the data and presents only the pieces that are important to you.
    • Over the years as we’ve been engaging with social media we’ve subconsciously programmed our brains to pay attention to content that immediately looks and feels like content from our families or friends. And this stuff usually matters to us personally.  (don’t have that problem in traditional media)
  • Consistency and frequency is where success lies.
    • Fast moving world of content marketing
    • It’s not enough to post when budgets or delayed production timelines allow
    • Content creation should be part of the everyday or at least every week processes within a business
    • CAUTION: Do this with a strategy – NOT JUST video for videos sake
  • Short form video first platforms such as IG reels, stories and TikTok are dominating attention of consumers of all ages. There are exceptions to this but in most cases the content that is native to these platforms is DIY, authentic, and unprofessional. You need to show up speaking the language of the country you’re in… and on these platforms that means creating content that doesn’t feel like it’s overly produced.

There is a time and a place for professional production in a video strategy.

But how are you empowering your team, your staff or even your clients to make content creation part of their role?

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected]

Ben Amos LinkedIn

Ben Amos Instagram

Ben Amos Twitter

Rate the Engage Video Marketing Podcast on iTunes

You May Also Be Interested In:

Your Video Production Toolkit To Grow Your Business

This eBook outlines the framework I’ve learnt and have  implemented for hundred’s of our video agency clients  over the last 7 years… and I want to share it with you.

Your Video
Production Toolkit To Grow Your Business

This eBook outlines the framework I’ve learnt  and have implemented for hundred’s of our  video agency clients over the last 7 years…  and I want to share it with you.

This field is for validation purposes and should be left unchanged.

We will only send you awesome stuff!

Privacy Policy

Who we are

Our website address is: http://engagevideomarketing.com.
What personal data we collect and why we collect it

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with
How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information
For any concerns about your privacy or information please contact Ben Amos on [email protected] directly.